These platforms are widely used by professionals and businesses in Sri Lanka and offer powerful targeting options for reaching specific professions and locations.
Strategy:
Create visually appealing posts highlighting BSNOS’s services and expertise.
Schedule regular posts (3–4 per week) focusing on case studies, testimonials, and value-driven content.
Use LinkedIn for direct outreach to professionals (doctors, lawyers, business owners) via posts and InMail.
Budget Allocation:
Allocate approximately 10,000 LKR for targeted paid ads on Facebook and LinkedIn.
Target by job title (doctor, lawyer, manager), company size, and location (Colombo).
Run short, high-impact campaigns (7–10 days) to maximize reach and engagement.
Expected Outcome:
Increase brand awareness and generate qualified leads within the professional community.
